If ever there was an event that represented the coming of age of the artisan and organic sectors in
This is because the otherwise more boutique, small, niche, high-end and specialist was actually centre stage. While all of the main players from the agri-food world were at the event, the main marquee, and by far the busiest and liveliest of the locations at Farm Fest, was the place where the organic producers were.
This marquee was called �innovation and artisan food�. Interestingly, the word organic wasn�t in the Marquee�s name, despite the fact that the majority of stalls, by a considerable distance, were by or of interest to organic and artisan producers.
The place seemed young, active, dynamic and positive about the future. In other arenas, people had heated debates over one cent. In this marquee, people seemed to know and love their product, and seemed able to convince consumers to pay a fair price for it.
In most cases, the farmers here were food producers � they did something to their primary products and got a proper mark up for so doing. In one section of the marquee there was Noodle House Organic Pastas, Gerry and Mary Kelly�s Moonshine organic diary products, both sitting alongside Ralph Haslam�s Mossfield Cheeses. The food producers themselves were all present and accounted for, dealing with enthusiastic and interested consumers, curious farmers and an array of media.
For Ralph, Bruce Springsteen�s decision to buy copious amounts of Mossfield when here recently seems to have catapulted the cheese into the culinary stratosphere. When I dropped by, Valerie Cox from RTE radio 1 was chatting to him. Within five minutes, during which time I devoured some hearty slices of his mature gouda-style cheese, TV3 had dropped over to find out about the Bruce Springsteen cheese.
Another set of products attracting attention were those of Solaris botanicals. Here, a range of leading-edge organic whole leaf teas were on display and available to taste. The business is run by Karin Wieland and Jorg Muller, a couple who are qualified medical herbalists. As well as a simply spectacular range of teas, their knowledge, skill and passion were also on display.
There was a strong interest in organic feeds and seeds, while many of the main organisations involved in the organic sector had a presence too, including IOFGA, NOTS (National Organic Training Skillnets), as well as the Wexford and Leitrim Organic Centres.
The rural development, artisan and organic ends of the state institutions such as DAFF, Teagasc and Bord Bia were also busy and present, taking up a whole area of the marquee itself.
Along with the wandering and chatting, there was business being done:
Joe Condon of Omega Beef Direct was flat out gathering potential recruits for his upland farming �Organics with Altitude� idea, (featured in this supplement two weeks ago). Martin Henry and Liam Lyons had their recently purchased organic mobile butchers� unit outside the marquee in the market area � it took me five visits just to have a quick word with Liam. Padraig Fahy of Beechlawn Organic Farm seemed as busy with his vegetable selling and interactions with various players in the organic sector as when he was chair of IOFGA.
The artisan stalls were super busy too: Glastry Farm�s artisan ice cream stand, all the way from the
When I did leave the �Innovation and Artisan Food� arena, it occasionally did look like the Electric Picnic, with some of the same food stalls, surrounded by entertainment like wooden toy tnets, a kids zone, Connemara Pony displays and then all the other marquees.
It was a beautiful day in many ways. Great weather helps, but the contented feeling of a sector on the rise helped too.
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