In case any of you have an interest in the sociological side of things, here are some of my academic publications on organics.....

Moore, Oliver (2006c)
Understanding postorganic fresh fruit and vegetable consumers at participatory farmers' markets in Ireland: reflexivity, trust and social movements.
International Journal of Consumer Studies 30 (5) 416-426.

See also:
Moore, O. (2006b) Farmers� Markets (in) Corcoran, M. P. and Pellion, M. (eds) Uncertain Ireland: the fifth sociological chronicles IPA: Dublin pp. 129-140

Moore, O. (2006a) What farmers� markets say about the post-organic movement in Ireland (in) Holt, G. and Reed, M. (eds): Sociological Perspectives of Organic Agriculture CABI: Oxford pp. 18-36

Moore, O. (2008) How embedded are organic fresh fruit and vegetables at Irish farmers� markets, and what does the answer say about the organic movement? An exploration, using three models. Has been accepted for publication in the International Journal of Agricultural Resources, Governance and Ecology special edition