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So pull up your hammock, pour yourself a cup of organic green tea, get a handful of lavender shortbread cookies, and join us for weekly posts.
If there's something you want to see on the blog, by all means let us know. After all, at People's Co-op, You own the store!
In the Irish Examiner next week (thur) I'll have a 'hard look at the economics of thier business' type of article. Links for IOFGA, NOTS and Merf are all over there on the left.
Of all the agricultural sectors that are underperforming in Ireland at present, organic horticulture is one of the most glaring. Rising consumer demand, trainees produced each year, and yet the numbers of full time commercial organic horticulturalists is low.
There are less than 200 licensed by the two certification bodies, and many of these have a mixed enterprise. It has been estimated that there are no more than 60 professional certified organic horticulturalists in Ireland at present.
Beechlawn Farm in east Galway, however, bucks the trend. Una Ni Bhroin and Padraig Fahy manage an ever expanding growing, wholesaling and retailing (box scheme and farmers� markets and wholesaling) enterprise.
Fresh from getting married (to each other) and Padraig�s chairing of IOFGA for two years, they have put another 8 acres into conversion, to add to their present four.
2001 was the year they started growing on half and acre, as fresh faced graduates from the Organic College in Drumcollagher, Limerick.
By 2003, their organic licence was granted, a 2nd polytunnel erected, heated propagator bought, grant received from Galway Rural Development and considerable other equipment was purchased, including a rotovator, tractor, two wheel rotovator, plough, and tiller.
2004 and 2005 saw more polytunnels, their box scheme grow, and more farmers markets be added to their repertoire.
Just last year they erected their latest polytunnel - 10,000 square feet in size � which brings their total to five, at 16,000 sq ft.
They continue to sell direct through a box scheme, and have been instrumental in not just selling at, but opening a range of regional farmers� markets. Their vegetables are now on sale at Loughrea, Athlone, Ballinasloe and Oranmore .There is also a small but increasing wholesale dimension to their business.
The couple have been full time since last year. Indeed the farm and food business has been employing people since 2005. They also take volunteers. Many organic operators do, but the scale at which they do at Beechlawn is quite something: 60 since starting and counting! They�ve had so many, in fact, that they have built a small wooden house on site for the volunteers and farm workers to stay in.
According to Una �Alex our Ukrainian farm worker is a marvellous addition to our workforce - he�s a university student with the Macra na Feirme seasonal horticultural farm worker scheme. He�s with us from March to October and at this stage he�s so well trained in he could nearly run the farm himself�.
�Eva is another gem. Eva is a volunteer who came to help us two months ago. She�s been running market stalls for us all alone giving us the space to catch up with paperwork, orders for seeds, pay the bills and whatever the hidden tasks are�.
She goes on: �We currently also have a Japaneze, German and French volunteers staying at the farm. The three of them are exceptionally helpful. Thank God for the WWOOFERS�Where would be without them?�
WWOOF is a volunteer scheme that enables people to contribute to the various activities on an organic farm.
Another great source of help arrived on their last farm walk, conducted on behalf of the National Organic training Skillsnet (NOTS). This came in the form of Merf, Dr. Charles Merfield, the affable Teagasc organic crop scientist.
�Merf spotted Red Spider Mite on the recent NOTS walk we held, and we had other pest problems too. We dealt with this and other crop issues through products from Fruit Hill Farm organic garden supplies and then a follow up of biological control� according to Una.
Beechlawn (click here for their site) Teagasc national demonstration farm walk for those interested in learning about organic horticulture. It is being held on Wednesday 17th September at 6 pm (admission free)
I was at a meeting recently where values were being discussed. This part of the meeting was about the values a particular close knit community should hold. Honest was mentioned as one.
At first, no one seemed to bat an eyelid. Surely honesty is a worthwhile value for any community trying to work together? Then someone who turned out to have a background in law piped up. �Honesty implies dishonesty� he pontificated.
People were somewhat taken aback. How on earth can honesty imply dishonesty> He suggested that honesty should just be presumed, it should be integral to how the group interacts. If the group has to state it, then the group is implying that it is striving towards it, or trying to maintain it. Communication within the group should always be honest, otherwise the group could even be lying about claiming to be honest.
It is for a similar reason that the phrase �Organic farming: good for nature, good for you� has gotten the EU Commission into such hot water. As part of a 21 point Action Plan, the Commission has just launched a campaign to promote organic farming and food amongst the EU�s consumers with that very slogan.
The Commission has a very informative website with an unfortunately long url: here
That slogan �Organic farming: good for nature, good for you� is in fact the first thing to greet the visitor. The Commission is in a bit of pickle, because they have to promote all farming, and making any specifically positive statements about organic farming could be taken as an implication that other farming does not carry these positive attributes.
"We are not favouring organic as an alternative to conventional," according to Michael Mann, agriculture spokesman for the European Commission.
"Merely we are providing the marketing tools to aid progress in the organic industry while helping consumers make their own choices on which products to buy."
The Commission has developed a list of slogans and key messages, which can be used by professionals. These include "Organic farming. The natural choice"; "Organic farming. In nature we trust"; "Organic farming. In goodness we trust"; and "Organic products meet consumer demand for authentic, high quality and tasty food".
Natural, trust, tasty, high quality, authentic, goodness, and even a play on the phrase �in god we trust�. That could certainly be taken as a lot of implications.
The Commission is also introducing a new logo from January 1st, which will become mandatory, though national logos will still be allowable. This is also the date for the new EU organic regulations take over from the one currently in operation, Council Regulation (EEC) No 2092/91 as amended.
Until recently, the Commission was all set to introduce a logo with the word �bio� in the centre of the image, as that word is more commonly used in the EU than organic is, for the certified products in accordance with the regulation 2092/91.
However, this logo was deemed to be too similar to the Aldi logo, and dropped. Needless to say, it would have confused
In
Now, if you are so inclined, you can enter a competition to design the new EU organic logo. Just be careful of what your design might imply.
Maybe it was the blazing heat and sunshine, but the cup of tea I had at Farm Fest 08 was simply stunning. It was no ordinary cup of tea - organic rooibus chocolate chai to be exact, and on a hot hot day it was perfectly refreshing.
I was introduced to the makers of my fine cuppa by an organic gardener studying to be a herbalist. He was doing work experience with Karin Wieland and Jorg Muller, who are both qualified medical herbalists. The couple run the nascent but still multi-award winning Solaris Herbs whole leaf organic tea company.
I have a hunch that tea houses will be the coffee houses of the next ten years, that people will go out for a clear, see through glass pot of loose leaf tea, whiling away the time in conversation in a way similar to pubs, wine bars and cafes today.
If that does happen, then Jorg and Karin will be well ahead of the game. They blend and prepare their own whole leaf teas in
The loose leaf teas themselves, their website, their brochures and their packaging all smack of quality. And they have the awards to prove it. They won three gold stars at the great taste awards 2007, and best grocery product at the SHOP national organic awards 2007. Only 30 out of 5000 entries won gold in the former, and only one product won best grocery product in the latter. So these products really are considered top of the range by their peers in the quality food business.
Their teas manage to combine health, environment and taste - a master blend if ever there was one. All certified organic by the Organic Trust and sourced in a genuinely careful way, the loose leaf dimension is quite deliberate from a health perspective. �whole leaves maintain their optimum levels of antioxidants � machine harvesting and processing oxidates the leaves, thereby reducing the antioxidant value of the tea� according to Jorg.
They specifically blended their herbal teas with different body systems in mind such as nervous system, digestive system and immune system.
The flavours that develop are fuller yet subtle, and without any of the sneaky enhancements other teas in the herbal idiom sometimes have. They pay a fortune for their teas, but don�t carry this over proportionately in their price. While large multinational tea companies can pay less than a euro per kilo when they but their tea by the tonne, �We pay 40euro a kilo for our most expensive type� according to Jorg.
The story of this most expensive of teas, the organic Jasmine Dragon Pearl Tea is exquisite. Spring fresh special grade green tea is sourced from the
This is, unsurprisingly, their most expensive tea, retailing at 9 euros and 55 cent on their website. Any yet you actually get 240 cups out of each one of their cylindrical containers of Dragon Pearls - �that�s 4c per cup of tea!� according to Karin.
Along with speciality green, earl grey, pu-erh, oolong, lapsang souchong and rooibus teas, they also have flowering teas, herbal products and tea accessories.
The flowering teas also tell a great story. According to their literature, �these premium white, tender tea buds are Jasmine scented and hand sewn into flower buds with cotton thread by artisans in
For a variety of practical reasons, restaurants prefer teabags to loose leaf teas. With this in mind, Jorg and Karin have come up with a delightful display box and unique bags for the individual teas. This �100% biodegradable silken tea bag range� comes in a presentation box containing 5 certified organic, 1st flush, speciality whole-leaf teas ranging from Herbal Tea blends to Green Teas, and Black Teas.
Right, I�m parched. I�m off to make myself a cup of that organic rioobus chai.
For more, (p) 091 586443 or just click here